// ViewContent // Track key page views (ex: product page, landing page or article) fbq('track', 'ViewContent'); // Search // Track searches on your website (ex. product searches) fbq('track', 'Search'); // AddToCart // Track when items are added to a shopping cart (ex. click/landing page on Add to Cart button) fbq('track', 'AddToCart'); // AddToWishlist // Track when items are added to a wishlist (ex. click/landing page on Add to Wishlist button) fbq('track', 'AddToWishlist'); // InitiateCheckout // Track when people enter the checkout flow (ex. click/landing page on checkout button) fbq('track', 'InitiateCheckout'); // AddPaymentInfo // Track when payment information is added in the checkout flow (ex. click/landing page on billing info) fbq('track', 'AddPaymentInfo'); // Purchase // Track purchases or checkout flow completions (ex. landing on "Thank You" or confirmation page) fbq('track', 'Purchase', {value: '1.00', currency: 'USD'}); // Lead // Track when a user expresses interest in your offering (ex. form submission, sign up for trial, landing on pricing page) fbq('track', 'Lead'); // CompleteRegistration // Track when a registration form is completed (ex. complete subscription, sign up for a service) fbq('track', 'CompleteRegistration');

Entrepreneurs who seek legal advice early can avoid several pitfalls. Really?

Recently you would have seen amazonvsflipkart.com pulled down by Flipkart and the two-and-half year old startup Bluegape busted for copyright infringement. How did the startups not see this coming? Why?

Having advised hundreds of businesses from across the globe and a several exciting startups in India, I often hear entrepreneurs say “I wish someone told us this earlier”. I also heard them say “Legal is the last thing on my startup todo list and it involves costs”.

Over the next few weeks, I would like to send you my thoughts on a few important legal aspects relating to startups, which I have shared with entrepreneurs who has found it helpful and hope you will find it helpful for your startup or the startup that you are planning.