Posts Tagged "zara"

ZARA trademark dispute – Cocktails and clothes causing confusion?

The David-Goliath tussle in the trademark world is an unending one. It is a scenario where a big company is suing a small company and most often, the big company is made out to be a trademark bully. Though that might be true, in my opinion, it has more to do with protecting one’s trademark rights keeping in mind the business interests and the losses that the company is likely to incur as a result of such use by a third party. So if the actions of the smaller company are likely to affect the big company, it really isn’t a case of David-Goliath, as much as it is a case of infringement.

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