Posts Tagged "trademark dilution"

Trademark Dilution: Yea or Nay

In today’s world, where consumers purchase products not based on quality or usefulness, but instead are carried away by the brand name and trade symbol which accompany the product, protection of the distinctiveness of a trademark is of the utmost importance. Trademark dilution is a claim which the owner of a famous trademark can make to prevent others from using a mark which decreases the value or distinctiveness, or tarnishes the reputation, of the famous mark. Many scholars argue on whether trademark law should even recognize such a concept.

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