Posts Tagged "Trade Dress"

Trade dress – A powerful brand element

On account of rising competitiveness in the commercial industry, the importance accorded to trade dress of a product is tremendous. Trade dress relates to the visual or other appearance of a product which includes its packaging, combination of colours, textures,

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Indian Judiciary takes a stand on the concept of Trade Dress

Trade dress relates to the visual or other appearance of a product that may withal include its packaging, combination of colours, textures, graphics, shape which could be registered and protected from being exploited by competitors in connection to their business

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