// ViewContent // Track key page views (ex: product page, landing page or article) fbq('track', 'ViewContent'); // Search // Track searches on your website (ex. product searches) fbq('track', 'Search'); // AddToCart // Track when items are added to a shopping cart (ex. click/landing page on Add to Cart button) fbq('track', 'AddToCart'); // AddToWishlist // Track when items are added to a wishlist (ex. click/landing page on Add to Wishlist button) fbq('track', 'AddToWishlist'); // InitiateCheckout // Track when people enter the checkout flow (ex. click/landing page on checkout button) fbq('track', 'InitiateCheckout'); // AddPaymentInfo // Track when payment information is added in the checkout flow (ex. click/landing page on billing info) fbq('track', 'AddPaymentInfo'); // Purchase // Track purchases or checkout flow completions (ex. landing on "Thank You" or confirmation page) fbq('track', 'Purchase', {value: '1.00', currency: 'USD'}); // Lead // Track when a user expresses interest in your offering (ex. form submission, sign up for trial, landing on pricing page) fbq('track', 'Lead'); // CompleteRegistration // Track when a registration form is completed (ex. complete subscription, sign up for a service) fbq('track', 'CompleteRegistration');

Posts Tagged "third party content"

Few things you need to know about E-commerce & Intellectual Property

Every single time I’m sitting at the comfort of my home, e-commerce window shopping and buying things at the click of a button, I feel so thankful. Though this is not how I ideally enjoy shopping, it definitely makes life easy on some days! The e-commerce business in India has picked up a great deal over the last few years and today there are dozens of e-commerce websites catering to consumers for their varied needs. The companies that started off earlier occupy a large market share (more because they’ve built a brand over the years), but there are newer e-commerce start-ups that have made it big in no time given their unique business models. From the intellectual property perspective, there are a few things that every person who is a part of an e-commerce website and is looking to have one should keep in mind.

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