Posts Tagged "Startups"

IP Office joins Startup India Campaign – Launches Scheme and Facilitators

Image from here Of late there has been a humongous upsurge in the number of Startups being launched in India, and alongside catching up pace, is the awareness about importance of protecting the intellectual property rights. The early stages in

Read More

Trademark and Startups: 4 Frequently Asked Questions

When starting a business I’m sure there are a multitude of questions that go through every entrepreneur’s mind. Barring the basic questions of whether or not to go ahead with launching something, on the trademark front there are a couple

Read More

Brainstorming to name your startup? Read on…

There was once a group of youngsters sitting in a café scribbling over their notepads, almost spilling the coffee in the heat of their arguments. They were in a heated brainstorming session regarding a suitable name for their startup. A

Read More

Why should you register your Trademark?

Trademarks are at the sine qua non of any business; right from your name or the logos representing your brand, to the names of specific products or services – any particular term or slogan that is unique to your business are the

Read More

The Curious Case of Indian Startups and Trademarks

I have a startup story and it’s not a pleasant one. So if you’re expecting to read tales of college grads hunched over laptops in a basement, who created something unique, got funded and are billionaires by the time they are twenty eight, stop reading right away.

Read More

How to file a trademark application in India?

My earlier post on how to register a trademark in India discussed the requirements and in brief the options you have to file an application for registration of a trademark in India. Over the last few weeks I have been receiving several emails and messages from entrepreneurs and start-ups enquiring about how the trademark registration process works in India and why even an IT major would find the Indian online trademark filing system complicated. Unfortunately I do not have an easy answer but I do have a solution which I hate myself for obvious reasons, is to go for a paper filing. So in this post I will discuss on preparing and filing your paper trademark application.

Read More

Choosing the right brand name for your startup

Identifying and choosing a suitable business/brand name is perhaps the first and the most important step towards creating your very own startup. A lot of time and effort goes into searching for and settling on a suitable name, and its equally, if not more important to protect that name. A brand name that you chose is not merely a name, but a reflection of the ideas, thoughts and relevance of the business symbolized by designs, logos, patterns, colours etc,.

Read More

Start-up tips : Employment Agreements – Intellectual Property Clause Simplified

My first job was at a start-up company – It was a part time job during law school, and I was working for a company that conducted creative theme based tours and events around the city. Working there helped me learn an incredible amount about everything! Partly through observing and a majority through actual experience I learnt the in and out of running a business, in particular, one that focused heavily on creativity.

Read More

4 steps to register a trademark in India – The fast and cost effective way.

While the Indian Trademark Office has been constantly trying to complete the mammoth task of clearing several thousands of trademark applications pending before it at various stages of prosecution, fulfilling the following steps would help you to protect your trademark in India quickly and cost effectively.

Read More
naming-startup.jpg

Naming Startup ? How to choose!

A common misconception among many entrepreneurs is that they should use a name that best describes their business, products or services. Their intention is to enable customers to easily remember them. Some tech businesses use generic names so as to increase web traffic on key word searches. However, having a descriptive or generic name for your startup, products or services is not a good strategy for your growing business. The name you select should score high on the degree of protectiveness. You can determine your score by fitting your mark into one of the following categories.

Read More