As mentioned in my previous articles, the life of a trademark is ten years in India post which the mark requires to be renewed every ten years to keep the mark alive. Of course, the Trademark law requires the Trademark Office to notify the proprietor before the expiry of registration. Now the question that arises is :
The most common question arising now in the minds of people, especially entrepreneurs, is if it is not possible to apply for registering a trademark by themselves, without getting any assistance from a trademark lawyer. The misconception is that trademark application is nothing but a mere filling out of forms. But the most important question to ask is : “does the process end there..or on the contrary, begin there?”
After a trademark application sails through the journey of examination, advertisement and opposition, it reaches the final and happy stage of registration. When the online status of a mark shows registered, it means, as the term suggests, the mark has obtained registration and the applicant becomes the legal owner/registrant of the said mark. A registration certificate mentioning the details of the trademark (including date of registration, registration number, Journal in which it was published) is also issued to the applicant. The details of the said trademark are entered in the Register of Trademarks maintained by the Trademark Office.
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