It is human nature to take credit of his hard work, especially in today’s times where there is cut throat competition; Man wants to carve a niche for himself in any field he plunges into. Man wants to stand out in a crowd and leave a mark of his identity and distinctiveness. He wants to convey a message to this world to the effect that, the feat he has achieved is something which is not achievable by everyone. In the field of trade in particular, quality is of utmost importance because a specific mark whether of words or pictures or both applied by a trader, in connection with the goods supplied or services rendered by him earns him goodwill in the market. The trading company, through application of a trademark on its goods and services sends a message to its consumers and customers that they are getting goods or services of the quality for which the company is reputed.
We are a boutique intellectual property law firm based out of India, assisting clients ranging from early-stage start-ups to Fortune 500 companies across several industries in protecting intellectual property across the globe.