// ViewContent // Track key page views (ex: product page, landing page or article) fbq('track', 'ViewContent'); // Search // Track searches on your website (ex. product searches) fbq('track', 'Search'); // AddToCart // Track when items are added to a shopping cart (ex. click/landing page on Add to Cart button) fbq('track', 'AddToCart'); // AddToWishlist // Track when items are added to a wishlist (ex. click/landing page on Add to Wishlist button) fbq('track', 'AddToWishlist'); // InitiateCheckout // Track when people enter the checkout flow (ex. click/landing page on checkout button) fbq('track', 'InitiateCheckout'); // AddPaymentInfo // Track when payment information is added in the checkout flow (ex. click/landing page on billing info) fbq('track', 'AddPaymentInfo'); // Purchase // Track purchases or checkout flow completions (ex. landing on "Thank You" or confirmation page) fbq('track', 'Purchase', {value: '1.00', currency: 'USD'}); // Lead // Track when a user expresses interest in your offering (ex. form submission, sign up for trial, landing on pricing page) fbq('track', 'Lead'); // CompleteRegistration // Track when a registration form is completed (ex. complete subscription, sign up for a service) fbq('track', 'CompleteRegistration');

Posts Tagged "IP"


In the recent past, the office of the Controller General of Patents, Designs and Trademarks (hereinafter called “CGPDTM”) has been striving to make prosecution relating to Intellectual Property Rights user-friendly and transparent. But in a surprise move, the CGPDTM is now focussing on educating the younger generation about Intellectual Property!

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Do I really need an IP/ Contract lawyer when I have Google

I swear I can almost hear that thought passing through the cerebral cortex of many a client when it comes to discussing charges. Never mind that, as a part of a mid sized firm, I deal with flat fees instead of hourly and advise on strategic ways to reduce costs, when it comes to contract and prosecution of intellectual property, most people think they can do it on their own without a lawyer.

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Do I need a lawyer to file my trademark application?

The most common question arising now in the minds of people, especially entrepreneurs, is if it is not possible to apply for registering a trademark by themselves, without getting any assistance from a trademark lawyer. The misconception is that trademark application is nothing but a mere filling out of forms. But the most important question to ask is : “does the process end there..or on the contrary, begin there?”

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After fee hike for Patent filings in India, Design Office to follow suit

The Indian Intellectual Property Office invited comments today for the recently published draft amendment rules (“draft rules”) for Design filings in India. The draft rules can be found here.

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