Gone are those days where sports were played as a result of passion and recreation. No one considered sports as a profession or a career. Today, it has become a huge business opportunity where people can mint money. The number
Ambush marketing is the hottest-trending market strategy used by companies to advertise and promote their brands in covert ways. The concept is more prevalent and popular among sporting events where companies capitalize to advertise themselves on the events, in
Image Source Intellectual Property Rights as understood legally refers to those rights given to persons for their intellectual creations of mind, by way of copyright, trademark, design or patent protection. Just like any other property rights, they confer up on
Image from here Of late there has been a humongous upsurge in the number of Startups being launched in India, and alongside catching up pace, is the awareness about importance of protecting the intellectual property rights. The early stages in
We are a boutique intellectual property law firm based out of India, assisting clients ranging from early-stage start-ups to Fortune 500 companies across several industries in protecting intellectual property across the globe.