Posts Tagged "german company"

The Khadi trademark story – From Gandhi to Germany

During the British rule in India, Khadi was not just a cloth, it was a movement by Gandhiji where he promoted it as an ideology and instilled in the minds of Indians that they could be self-sufficient if they wore only khadi and that they needn’t rely on the high priced goods of the British. Over the years, khadi lost its hold on the Indian market and sales of khadi products became abysmal owing to the wide variety of cloths and garments available in the market.

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