Posts Tagged "fluid trademarks"

Fluid trademarks – Go with the flow?

Most of us use Google almost every day and intentionally or unintentionally, we look forward to seeing what the Google Doodle of the day would be! Well, that is the kind of impact that the constantly changing “Google” logo has created on the minds of its users. I personally am very fascinated with the Google Doodles and that got me wondering about the pros and cons of constantly changing the trademark.

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