In my previous article on character merchandising, I mentioned that all of us have at some point been guilty of buying merchandise of our favorite characters but how many times do we stop to think if it’s actually being licensed from the creators of the work or whether they are just rip offs? Not very often. The point here is that we love the character and are so thankful that the creators came up with it, but when it comes to their revenue, we don’t really give it too much thought because it doesn’t concern us. Well, this is one of the biggest issues faced by the most of the creators of fictional and cartoon characters and people purchasing such goods and more importantly, people selling these goods need to give it a thought. This is when licensing comes into the picture.
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