All marketing techniques are aimed to capture the attention of the consumer and make an impact. A distinctive trademark with a catchy tag line and colour scheme is probably more likely to stay on the minds of the consumer. A number of marketing experts believe that colour is the most important elements of branding and rightly so, because a number of brands can be recognized solely on the basis of the colour. Christian Louboutin shoes with the red sole and Cadbury with its purple packaging are the best examples I can think of. Since the brand itself is recognized by the colour, can such colour be protected as the trademark to ensure that no one else in the market uses the same colour scheme? The answer is yes*.
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