Cases and issues relating to personality and image rights in connection with trademark law have always intrigued me. For one, it raises the question of whether a person can register their name as a trademark solely on the ground that they are a celebrity having brand value and that their reputation is likely be injured otherwise. Unless of course they are using their name for the purpose of sale of goods and providing any services. An example that strikes me is that of Sachin Tendulkar who has registered his name as a trademark and uses it on the goods sold by his company!
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