Posts Tagged "brands"

Of Intellectual Property and brand

When the Tata motors bought Jaguar back in 2008, why did they buy it? For the quality of their products? Their technology? May be. Similarly, when Geeley Motors of China acquired the Swedish brand Volvo and Krafty bought Cadbury, what

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Choosing the right brand name for your startup

Identifying and choosing a suitable business/brand name is perhaps the first and the most important step towards creating your very own startup. A lot of time and effort goes into searching for and settling on a suitable name, and its equally, if not more important to protect that name. A brand name that you chose is not merely a name, but a reflection of the ideas, thoughts and relevance of the business symbolized by designs, logos, patterns, colours etc,.

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