// ViewContent // Track key page views (ex: product page, landing page or article) fbq('track', 'ViewContent'); // Search // Track searches on your website (ex. product searches) fbq('track', 'Search'); // AddToCart // Track when items are added to a shopping cart (ex. click/landing page on Add to Cart button) fbq('track', 'AddToCart'); // AddToWishlist // Track when items are added to a wishlist (ex. click/landing page on Add to Wishlist button) fbq('track', 'AddToWishlist'); // InitiateCheckout // Track when people enter the checkout flow (ex. click/landing page on checkout button) fbq('track', 'InitiateCheckout'); // AddPaymentInfo // Track when payment information is added in the checkout flow (ex. click/landing page on billing info) fbq('track', 'AddPaymentInfo'); // Purchase // Track purchases or checkout flow completions (ex. landing on "Thank You" or confirmation page) fbq('track', 'Purchase', {value: '1.00', currency: 'USD'}); // Lead // Track when a user expresses interest in your offering (ex. form submission, sign up for trial, landing on pricing page) fbq('track', 'Lead'); // CompleteRegistration // Track when a registration form is completed (ex. complete subscription, sign up for a service) fbq('track', 'CompleteRegistration');

Posts Tagged "branding"

Trademark and Startups: 4 Frequently Asked Questions

When starting a business I’m sure there are a multitude of questions that go through every entrepreneur’s mind. Barring the basic questions of whether or not to go ahead with launching something, on the trademark front there are a couple

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Choosing the right brand name for your startup

Identifying and choosing a suitable business/brand name is perhaps the first and the most important step towards creating your very own startup. A lot of time and effort goes into searching for and settling on a suitable name, and its equally, if not more important to protect that name. A brand name that you chose is not merely a name, but a reflection of the ideas, thoughts and relevance of the business symbolized by designs, logos, patterns, colours etc,.

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Naming Startup ? How to choose!

A common misconception among many entrepreneurs is that they should use a name that best describes their business, products or services. Their intention is to enable customers to easily remember them. Some tech businesses use generic names so as to increase web traffic on key word searches. However, having a descriptive or generic name for your startup, products or services is not a good strategy for your growing business. The name you select should score high on the degree of protectiveness. You can determine your score by fitting your mark into one of the following categories.

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