Posts Tagged "brand building"

Trade dress – A powerful brand element

On account of rising competitiveness in the commercial industry, the importance accorded to trade dress of a product is tremendous. Trade dress relates to the visual or other appearance of a product which includes its packaging, combination of colours, textures,

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Of Intellectual Property and brand

When the Tata motors bought Jaguar back in 2008, why did they buy it? For the quality of their products? Their technology? May be. Similarly, when Geeley Motors of China acquired the Swedish brand Volvo and Krafty bought Cadbury, what

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