// ViewContent // Track key page views (ex: product page, landing page or article) fbq('track', 'ViewContent'); // Search // Track searches on your website (ex. product searches) fbq('track', 'Search'); // AddToCart // Track when items are added to a shopping cart (ex. click/landing page on Add to Cart button) fbq('track', 'AddToCart'); // AddToWishlist // Track when items are added to a wishlist (ex. click/landing page on Add to Wishlist button) fbq('track', 'AddToWishlist'); // InitiateCheckout // Track when people enter the checkout flow (ex. click/landing page on checkout button) fbq('track', 'InitiateCheckout'); // AddPaymentInfo // Track when payment information is added in the checkout flow (ex. click/landing page on billing info) fbq('track', 'AddPaymentInfo'); // Purchase // Track purchases or checkout flow completions (ex. landing on "Thank You" or confirmation page) fbq('track', 'Purchase', {value: '1.00', currency: 'USD'}); // Lead // Track when a user expresses interest in your offering (ex. form submission, sign up for trial, landing on pricing page) fbq('track', 'Lead'); // CompleteRegistration // Track when a registration form is completed (ex. complete subscription, sign up for a service) fbq('track', 'CompleteRegistration');

Author Archive

Doing research with a patented product? Research Exemption under Patent Law

The Patents Act, 1970 was framed keeping in mind the vulnerable position of an inventor but exemptions are as important as granting exclusive rights to the inventor. Both granting of exclusive rights and exemptions play a significant role in the

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SPORTS – Intellectual Property has got your back!

Gone are those days where sports were played as a result of passion and recreation. No one considered sports as a profession or a career. Today, it has become a huge business opportunity where people can mint money. The number

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Plant Breeder’s Rights and Intellectual Property!

Intellectual Property Rights are basically assumed to protect everything from original plays and novels to inventions and company trademarks. So the concept of Plant Breeders’ Rights (PBR) might seem a little strange. The main reason is that Intellectual Property rights
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Indian Patent Office rejects compulsory license application for AstraZeneca’s Saxagliptin

Compulsory license application for AstraZeneca’s Saxagliptin Patents are generally granted to encourage inventions and to protect the rights of the inventor. However, the Indian Patent Act serves to strike a balance between protecting the rights of the inventor and making

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Trademark Infringement and Jurisdiction – What it means to carry on business

Image from here Trademark law in India provides that a plaintiff can file a suit for trademark infringement in a district court within the jurisdiction where the plaintiff is actually and voluntarily residing or carrying on business or personally working

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Protecting business processes as Intellectual Property in India

Image from here Business processes: Very often people hear about how intellectual property protects all creations of the mind and immediately think their ideas have monetary value. Often times, when talking to people about patents, and their requirement for novelty,

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Parallel Imports – The Exhaustive World of Trademarks

Image from here Brand owners often find parallel importation as one of the key issues facing their businesses. Their hard earned reputation is at stake when their goods are sold by dealers who are not authorized to do so. It is

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Curse of phantom trademarks

   Phantom trademarks – What are they? An anomaly to our Indian trademark law is the concept of Phantom marks. Phantom trademarks are marks containing elements such as words, designations or phrases that are unfixed. It might incorporate a date,

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