• Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand. David Ogilvy
  • A brand name is more than a word. It is the beginning of a conversation. Lexicon
  • An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service Daniel J. Boorstin

Featured Articles

  • Does an RTI application work for pending trademark applications?

    Navarre Roy1

    There are several resources online that will tell you how to register a trademark in India, with a neatly drawn flow chart for clarity and some websites that promise trademark registration in a day or even faster. What won’t be mentioned is the time that it will take you from one step to another o…

  • Online availability of trademark application records – tranparent or translucent?

    Archana Priyadarshini0

    The Indian Trademark Office, in a bid to prove that it was not left behind in this tech savvy world and simultaneously to earn laurels, announced that complete records of any and every trademark, pending or registered would be available to the public. On June 22, 2010, the office of the CGPDTM, with…

  • Found some missing files atlast!

    Raja Pannir Selvam1

    Pursuant to missing(or should I say losing?) a few thousand trademark files(details of which have been discussed in our blog here), the Indian Trademark Office has at-last given us some good news! The CGPDTM has issued a public notice(which can be found here)notifying to the world that due to steps …

  • High Court imposes punitive damages of $10,000 in trademark infringement case

    Vijeykumar Subramanian0

    The Delhi High Court granted a permanent injunction against Hoop Anin for trading under the name Tata Diamonds and for registering the domain name www.tatadiamonds.com. Justice V.K. Jain, after considering the evidence of both parties, held that TATA was a well known trademark in accordance with Sec…

  • Availability of records of trademark applications online – Tranparent or Translucent?

    Archana Priyadarshini0

    The Indian Trademark Office, in a bid to prove that it was not left behind in this tech savvy world and simultaneously to earn laurels, announced that complete records of any and every trademark, pending or registered would be available to the public. On June 22, 2010, the office of the CGPDTM, with…